Sometimes it is hard to measure sponsorship.
In 2015/16 we partnered with The Coffee Club New Zealand for our mountain bike events portfolio.
Their team joined us on creating a scholarship to allow a young athletes to experience what its like to become a sponsored athlete with some support to chase their dreams.
Sammie Maxwell was one of the recipient of this award, spending a year racing around NZ in The Coffee Club colours.
8 years later this talented young lady dominated the U23 World Championships and is not only a multipule New Zealand Elite Champion but now your under 23 world champion!
Your brand can be so much more than a logo slapped on a website!