​First established in 2007, the award-winning Whaka 100 has become the mecca of endurance mountain biking in the Southern Hemisphere. The event has grown to be the most respected and largest cycling event in New Zealand. There is no other mountain bike marathon with the quality and quantity of world-class mountain bike trails, professional delivery and focus on rider experience.

Audience Demographic
  • 3500+ Participants
  • ​25% Women | 75% Men, 46% 30 – 49 years
QUICK EVENT FACTS 
When: Labour Weekend in October, annually
Where: Whakarewarewa Forest, Rotorua 
Events: Kids 5km, 10km Fun Ride, 25km, 50km, 100km,160km, Expo
​PARTNER OPPORTUNITIES
  • Naming Rights 2026+
  • Category and product partnerships
  • Sampling: Event packs & onsite​
​First established in 2018, Run The Forest has become an annual sellout event over 4,800+ participants taking park on an annual basis.

​Audience Demographic
  • 4800+ Participants​
  • 74% Female, 30-49 years
QUICK EVENT FACTS 
When: Second Saturday of August annually
​Where: Whakarewarewa Forest, Rotorua 
Events: 21km, 10km, 7km trail run or walk, Expo
PARTNER OPPORTINITIES
  • Category and product partnerships
  • Sampling: Event packs & onsite​​
​​The Highlander MTB Challenge by Whaka 100 is many riders gateway into MTB events and the Whaka 100. With three distances, the event provides the perfect place to try out your first event, or test your training ahead of the the Whaka 100. 
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Audience Demographic
  • 1000+ Participants
  • 73% Male, 40-59 years
QUICK EVENT FACTS 
When: Kings Birthday weekend annually)
Where: Whakarewarewa Forest, Rotorua 
Events: 60km, 30km, 10km, bike and ebike categories
PARTNER OPPORTUNITIES
  • Naming rights
  • Category and product partnerships
  • Sampling: Event packs & onsite
The Volcanic Epic is a unique mountain bike stage race, held across 200km’s of New Zealand’s spectacular North Island geothermal region. Each day of racing concludes with beers, burgers and beats. The chill post-ride vibe is the ideal place to meet and make friends and regale fellow riders with the day’s adventures over a cold drink.
Audience Demographic
  • 300 -600 Participants
  • 55% International
  • 63% Male, 40-59 years​
QUICK EVENT FACTS 
When: 25-29 March 2026 (April/March annually)
Where: Rotorua, Taupō & Tokoroa 
Events: 5 Day Solo, 5 Day Pairs, 2 Day Solo.
COMMERCIAL OPPORTUNITIES
  • Stage & category partnerships
  • Supporting partners
  • Sampling: Race packs & premium couriered registration packs
  • Exhibitor & hospitality sites
A run like no other - towering 100-year-old trees, crisp alpine air, and golden autumn colours set the scene for an unforgettable day on the trails. The Hanmer Half is fun, and seriously scenic, winding through the stunning Hanmer Heritage Forest with breathtaking mountain views.
Audience Demographic
  • 1500+ Participants
  • 61% female, 30 -49 years​​
QUICK EVENT FACTS 
When: First Saturday of May annually
Where: Hanmer Springs, North Canterbury 
Events: 10km & 21km distances
COMMERCIAL OPPORTUNITIES
  • Category and product partnerships
  • Sampling: Event packs & onsite​
OUR CLIENTS 
past and present