Case Study: That’s It x Whaka 100

A Partnership Built on Cheeky Ideas & Real Results

The Challenge
New to market, That’s It was a fresh face in the competitive skincare space, offering first aid creams, lip balm, and later, a chamois crème. They needed to cut through the noise with an active, health-conscious audience who care about what they put on their skin.

Their goals?
→ Brand awareness
→ Sampling at scale
→ Real engagement with potential customers

The Partnership
As naming partner of the Whaka 10km Fun Ride for three years and counting, That’s It found the ideal platform at NZ’s premier mountain bike event — one that attracts 3,200+ riders and a buzzing family-focused crowd. The 10km category gave the brand standout exposure with a younger and family audience bias.
But the magic happened beyond just logo placement.

The Activation Strategy
We worked with That’s It like a creative consultancy — aligning to their business goals and turning ideas into meaningful engagement:

• Training-Phase Sampling Campaign
  Delivered via a targeted social lead-gen campaign and Nduro email database, this generated over 170 hot sampling leads for follow-up marketing.

 

• On-Course Portaloo Posters
  Tapping into the brand’s cheeky humour and a known rider pain point, we created laugh-out-loud messaging like:
  “Leave your skids here, not on the trail.”
  “Wipe out here, not out there.”
  These became a crowd favourite, sparking smiles and photo shares.

 

• Additional Touchpoints:
  • Competitions featuring their “Butt Guy” mascot
  • On-course signage
  • Product launch support (like their new Chamois Crème)
  • Integrated mentions in emails and across our channels

That's It's sampling campaign work was done by our team, driving leads and samples.

📈 The Results

✅ 170+ leads from a single campaign
✅ Expanded footprint across multiple Nduro events
✅ Positive year-on-year feedback in debriefs
✅ Genuine brand love from participants

And most importantly, they renewed and expanded to our Run The Forest event to connect with a wider audience.

💬 In Their Words
"We are super excited to be a part of Run The Forest and love working with Nduro who come up with crazy fun ideas to make events awesome to be part of. We love all the wee extra bits that give people a smile!”
— Vanessa Dickie, Co-owner, That’s It

🧠 The Takeaway
Working with Nduro isn’t just about sponsoring an event — it’s about finding the smartest, funniest, and most effective ways to connect your brand with passionate people. From porta-loos to purchase funnels, we make it memorable.

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